October 23, 2017

Content for Goldfish: Web Content Writing For Short Attention Spans

What’s the difference between a person and a goldfish? Apparently, the amount of time they’re likely to spend reading the material on your website. (Suspend disbelief for a hot minute and pretend […]
February 25, 2017

Act natural: why keywords are important in SEO copywriting

SEO is constantly changing and reinventing itself. Tried-and-true techniques are always up for reevaluation, shedding old favorites in favor of new policies and guidelines. As common practice outsmarts search algorithms, search gets even […]
January 30, 2017

Pro-bono help for groups helping refugees or immigrants

We’d like to offer our help at no (or materials-only) cost to a professional or organization helping refugees or immigrants in the United States. We can help publicize a fundraising event, share […]
November 17, 2016

Everything’s coming up garbage: how to contribute online meaningfully

We have a new favorite word at SCS Creative: garbage. We aren’t the only people using  “dumpster fire”-like idioms to explain a whole host of problems: the weather, the current political climate, […]
August 5, 2016

On Facebook, quality is more important than ever

Clickbait headlines on Facebook will struggle to win a spot on a user's news feed. That's a change to Facebook's algorithm that I'm celebrating.
March 29, 2016

Make the most of your Facebook Services tab

Your Facebook page's "Services" tab is one of the recent ways Facebook has expanded the possibilities of a business page.
June 15, 2015

Facebook: Why should I?

Don't think your business belongs on Facebook? Think again.
April 1, 2015

The Banana Bunker Moment: A Case Study In Good Content

How can you create your own content marketing "perfect storm?"