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November 4, 2016

Three Tips For Better Listicle Writing

Or, as I originally titled it: Three Ways To Write A Listicle That Doesn’t Sound Vapid And Irrelevant There’s a lot to be said for listicles, that handy list-based content format popularized by […]
September 9, 2016

Alignable, your local networking goldmine

You’ve probably heard of LinkedIn (and you may even have a profile), but have you heard of Alignable? Alignable is one of the best-kept secrets in the small business world. The hyper-local […]
August 18, 2016

Welcome to Westchester!

We're expanding our local outreach to all of Westchester County and southern Connecticut. Welcome us to the neighborhood by taking advantage of some special pricing!
August 5, 2016

On Facebook, quality is more important than ever

Clickbait headlines on Facebook will struggle to win a spot on a user's news feed. That's a change to Facebook's algorithm that I'm celebrating.
October 23, 2017

Content for Goldfish: Web Content Writing For Short Attention Spans

What’s the difference between a person and a goldfish? Apparently, the amount of time they’re likely to spend reading the material on your website. (Suspend disbelief for a hot minute and pretend […]
February 25, 2017

Act natural: why keywords are important in SEO copywriting

SEO is constantly changing and reinventing itself. Tried-and-true techniques are always up for reevaluation, shedding old favorites in favor of new policies and guidelines. As common practice outsmarts search algorithms, search gets even […]
November 17, 2016

Everything’s coming up garbage: how to contribute online meaningfully

We have a new favorite word at SCS Creative: garbage. We aren’t the only people using  “dumpster fire”-like idioms to explain a whole host of problems: the weather, the current political climate, […]
November 4, 2016

Three Tips For Better Listicle Writing

Or, as I originally titled it: Three Ways To Write A Listicle That Doesn’t Sound Vapid And Irrelevant There’s a lot to be said for listicles, that handy list-based content format popularized by […]
August 5, 2016

On Facebook, quality is more important than ever

Clickbait headlines on Facebook will struggle to win a spot on a user's news feed. That's a change to Facebook's algorithm that I'm celebrating.
May 10, 2016

Typos are funny when they happen to other people

Typos are funny when you spot them yourself. Typos aren't funny when they happen to you.
March 7, 2016

Don’t copy your own copy — or someone else’s

So, you have a pretty website, you have an active Facebook page, and now comes the hard part: filling it with stuff.
January 24, 2016

Start 2016 on the “write” note

Resolutions -- we all make them by Jan. 1, and sometimes, they make it past Jan. 2.
July 16, 2015

This woman wrote a simple blog post. You won’t believe what happened next.

I couldn't believe it!