Smart Strategy


October 23, 2017

Content for Goldfish: Web Content Writing For Short Attention Spans

What’s the difference between a person and a goldfish? Apparently, the amount of time they’re likely to spend reading the material on your website. (Suspend disbelief for a hot minute and pretend […]
February 25, 2017

Act natural: why keywords are important in SEO copywriting

SEO is constantly changing and reinventing itself. Tried-and-true techniques are always up for reevaluation, shedding old favorites in favor of new policies and guidelines. As common practice outsmarts search algorithms, search gets even […]
January 30, 2017

Pro-bono help for groups helping refugees or immigrants

We’d like to offer our help at no (or materials-only) cost to a professional or organization helping refugees or immigrants in the United States. We can help publicize a fundraising event, share […]
November 17, 2016

Everything’s coming up garbage: how to contribute online meaningfully

We have a new favorite word at SCS Creative: garbage. We aren’t the only people using  “dumpster fire”-like idioms to explain a whole host of problems: the weather, the current political climate, […]
November 4, 2016

Three Tips For Better Listicle Writing

Or, as I originally titled it: Three Ways To Write A Listicle That Doesn’t Sound Vapid And Irrelevant There’s a lot to be said for listicles, that handy list-based content format popularized by […]
September 9, 2016

Alignable, your local networking goldmine

You’ve probably heard of LinkedIn (and you may even have a profile), but have you heard of Alignable? Alignable is one of the best-kept secrets in the small business world. The hyper-local […]
May 10, 2016

Typos are funny when they happen to other people

Typos are funny when you spot them yourself. Typos aren't funny when they happen to you.
March 29, 2016

Make the most of your Facebook Services tab

Your Facebook page's "Services" tab is one of the recent ways Facebook has expanded the possibilities of a business page.
March 7, 2016

Don’t copy your own copy — or someone else’s

So, you have a pretty website, you have an active Facebook page, and now comes the hard part: filling it with stuff.
June 15, 2015

Facebook: Why should I?

Don't think your business belongs on Facebook? Think again.
April 1, 2015

The Banana Bunker Moment: A Case Study In Good Content

How can you create your own content marketing "perfect storm?"