At SCS Creative, we’re big on the importance of online marketing. Despite booming e-commerce growth, however, there is still a strong group of consumers who do their shopping in person – the old-fashioned way.
On the store shelf, it is correct to assume that the package is your product’s only sales representative. Your package has to tell you everything relevant about the product in as few words as possible – words that look nice when placed on the page.
By bringing in an expert copywriter for packaging, you alleviate the burden on employees who may be “pitching in” to help write and review your packaging copy. SCS Creative staff understands packaging dielines, structures, and production schedules. We know how words interact with artwork, and we offer solutions to incorporate that messaging in a meaningful and artistic way onto the packaging.
A packaging copywriter can:
- Develop essential brand messaging for packaging
- Organize important information and eliminate irrelevant information
- Give editorial suggestions to fit packaging style
- Research the competition
- Proofread for spelling, inconsistencies, and accuracy