Keeping up to date with your blog isn’t an easy feat. It requires time, attention, research, and careful planning. To organize your content scheduling, you can create a blog posting calendar. This is the main project management tool behind your content strategy. It’s...
Think about the last time you encountered a sales pitch that felt like way too much. Maybe you had a reaction along the lines of, “Okay now, calm down.” Fair — the average consumer rarely, if ever, wants to be marketed to aggressively. Instead, bringing in customers...
When other websites link to your blogs or other content, it’s a cause for celebration — someone sees so much value in your content that they credit it! And these aren’t the only reasons you should celebrate. Ample high-quality backlinks are also key for search engine...
A good portion of content marketing is about knowing your customers’ pain points and showcasing how you can help. This means researching what your customers need — and figuring out how to demonstrate your prowess in that area — is key to an effective content strategy....
Let’s say you’ve written the perfect blog post (or you’ve hired someone who’s up for the task), and now, you’re ready to publish. It seems like your work here is done — or is it? The truth is, excellent content needs to cut through the noise, and for that to happen,...
