by Stella Morrison | Aug 5, 2016 | Facebook, Good Content
Facebook is always altering how events are created, how groups are run, how its news feed prioritizes posts, or how ads are distributed. Each change draws tons of debate about its merits and drawbacks, and I typically find myself agreeing with most adjustments after I...
by Stella Morrison | Mar 29, 2016 | Facebook, Smart Strategy
Facebook is an ever-changing platform that requires attention and concentration in order for it to work effectively. Unfortunately, recent adjustments have made it nearly impossible to break into someone’s news feed organically. It’s smart for Facebook:...
by Stella Morrison | Jun 15, 2015 | Facebook, Smart Strategy
At any given moment on your Facebook news feed, you’ll find a gigantic assortment of voices. Ads, friends, and businesses are all vying for your valuable eyeballs while you scroll at the bus stop or between bites of your sandwich. This makes the social media...
by Stella Morrison | Apr 1, 2015 | Facebook, Smart Strategy, Uncategorized
When I speak with future clients, they often ask why a professional needs to handle content management for them. Clients know that content is important, and they know that it can be as easy as typing a provoking thought on your phone and sharing it with the world. In...
