Think about the last time you posted an article on your website. Maybe you shared it on social media with a caption along the lines of “check out our latest blog!” While you’d be far from the last person to use this fun call to action, it’s not always 100% accurate....
Keeping up to date with your blog isn’t an easy feat. It requires time, attention, research, and careful planning. To organize your content scheduling, you can create a blog posting calendar. This is the main project management tool behind your content strategy. It’s...
When other websites link to your blogs or other content, it’s a cause for celebration — someone sees so much value in your content that they credit it! And these aren’t the only reasons you should celebrate. Ample high-quality backlinks are also key for search engine...
A good portion of content marketing is about knowing your customers’ pain points and showcasing how you can help. This means researching what your customers need — and figuring out how to demonstrate your prowess in that area — is key to an effective content strategy....
There’s a possibility that your web content exists at more than one URL on your website, even if unintentionally. This is especially true if you service customers in multiple locations or offer the same services to multiple industries. This duplication is more than a...
ChatGPT is truly nothing short of amazing. The program generates code, solves crosswords, and spits out alternate endings to The Sopranos. Tell it what to do, and you’ll get nearly exactly what you want. Naturally, this is giving entire industries pause,...
