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Natalie Hamingson
Managing Editor
Natalie is a New York-based writer with extensive freelance experience creating a wide range of content, including blogs, feature interviews, social media content, email campaigns, and more. Her primary background includes journalistic work covering everything from music, film, fashion, and art, to politics and social justice, to technology, to motorcycles and pet gift guides. As a versatile writer, she has also produced a considerable body of marketing work for small businesses. Outside of writing, she is proud to be actively involved in organizing in her Queens, N.Y. community.
Rachel Ehrenberg
Freelance Writer
Rachel Ehrenberg holds a Bachelor’s degree in Journalism and Media Studies and a Master’s degree in Communication and Media, specializing in Digital Media, both earned from Rutgers University. As a dedicated digital marketing professional in Higher Education, she is committed to empowering prospective students in achieving their career aspirations by guiding them towards the ideal college fit. Leveraging her academic background and professional expertise, Rachel also freelances as an SEO content writer, expanding her impact across multiple areas of focus.
Jess Napp
Freelance Writer
Jess is a writer who specializes in long-form content, snappy ad copy, and everything in between. Armed with a journalism degree from her beloved mountain town state school, Jess’ journalism foundation taught her the importance of research and an objective viewpoint. She cares for words the way a gardener tills the soil, patiently awaiting new life; she holds stories above all else. But when she isn’t incessantly gushing over words, she finds solace in nature; she takes comfort in a cup of tea, and she’s always on the hunt for vintage treasures.
Shayna Waltower
Staff Writer
Shayna is a freelance content writer and producer who enjoys helping businesses communicate their specialties and brand values to current and prospective customers. She has been passionate about writing since she received her first journal when she was five years old. She’s worked for TV news stations, live production companies, and radio broadcasts outside the writing world.
When she’s not writing, you’ll find Shayna with a camera and microphone in hand, as she also enjoys storytelling through videography. Outside of work, Shayna stays busy by traveling, playing the piano, and spending time with friends and family.
Shayna Waltower
Freelance Writer
Jane’s beginnings as a writer were in journalism; however, her work now runs the gamut of multimedia communications. She has the most experience writing long-form and short-form content on arts and entertainment, culture, and public health infrastructure. She is committed to storytelling in all shapes and forms and is always looking for the opportunity to expand the scope of her writing. When she is not using writing to bolster the values of other organizations, she writes short fiction and sings in an acapella group.
Stella Morrison
She/her
Founder & CEO
Stella is an award-winning former journalist with more than 15 years of experience in telling stories for clients and communities. She brings a journalism lens to content creation strategies, developing editorially sound content that adds value to organizations. Her specialties include content writing and blogging for SEO, brand voice development, editorial calendar development, and thought leadership development.
Stella landed her first staff writing job when she was 18, working for a group of central New Jersey community newspapers. She stayed in journalism for eight years, earning first-place recognition from the New Jersey Press Association for her work covering superstorm Sandy’s damage in the Garden State. Working with a diverse set of subjects — and learning quickly to write about them on an expert level — was an essential component of her work, something that has prepared her well to tackle any subject in content marketing.
With local journalism’s future uncertain, Stella hung up her press credentials and joined the licensing and brand management industry. There, she worked closely with internationally recognized brands like Polaroid, Sharper Image, and Limited Too, collaborating with designers to ensure brand continuity and cohesion to a healthy, identifiable, and unique brand voice. Stella opened The Stellastra Effect in 2015 after noticing a need for talented, serious content writers, the increasing demand for agency partnerships in lieu of hiring full-time in-house staff writers, and the essential role of quality content writing in marketing. Since then, Stella has helped companies of all shapes and sizes formulate their brand voice and make a difference in the marketplace.
Outside of the office, you’ll find Stella tending to her plants and thrifting.